Axiology: The Vegan, Plastic-Free Beauty Brand Changing the Face of Makeup

If you’re like me and love hunting down the perfect shade of lipstick, let me introduce you to a brand that does more than just make your lips pop—Axiology. They’re on a mission to redefine makeup by keeping it clean, compassionate, and kind to our planet.

Here's why we love them: They create vegan, plastic-free beauty products that are as ethical as they are cute. Everything you buy is totally plastic-free. Including the packaging. It's handcrafted from recycled beach trash collected in Bali, where they partner with an organization to provide fair-wage jobs for women on the island.

In 2013, Axiology founder Ericka Rodriguez, discovered that most of her makeup was being tested on animals. So, she decided to take matters into her own hands—literally. Using YouTube tutorials and DIY books, she began crafting her own vegan lipsticks. Fast forward to today, her brand has grown from six shades sold on Etsy to being popping up in major retailers around the world.

Axiology is beauty with a conscience. Next time you’re shopping for lipstick, blush, or any makeup, skip the guilt and grab Axiology instead. Your lips—and the planet—will thank you.